The one constant in web design is that nothing is constant more possibilities for expression, and our appetites and tastes continually vary. With the new year well underway, now might be the time to see what we think the top web design trends for 2022 will be.
One of the advantages of the World Wide Web is that it never stands still. It may seem the same day after day, but when you look back on the year before, (or maybe you want to go back to the 90s, and see what trends you really don’t miss ) you quickly realize at how much things have really changed. This constant evolution is ideal for web users because the landscape is constantly changing. Not so great for developers who constantly have to keep up with the pace of change!
Website Design and Construction .?
While mobile apps are becoming more and more popular, most companies’ websites are still the first impression their customers have of them.
The website is the most traditional means of brand communication today. He’s had to deal with twenty years of accelerating user demands and design influences: Web 1.0 technologies that can’t keep up with people’s demands, growing consumer demands for technology to express itself differently, the growth of social media intertwining with the web and an acceleration of mobile-first web consumption.
The next 12 to 18 months will see dramatically greater disruption than the incremental advancements design and marketing have seen over the past decade.
Here is what was found:
Page speed and user experience improvements.
When Google revealed its algorithm update in June 2021, web developers were suddenly drawn into SEO discussions in a way they had never been before. Before that, they hadn’t had much to do with the SEO side of things: it was the job of SEO professionals.
However, as speed and UX scores became even more important to any business looking to rank, SEO professionals began to look at how sites were built much deeper than just scores. technical analysis and the content of these sites.
This is no surprise. This is something that should have been done years ago, but was postponed and shelved until brands were forced to make the changes. With internet traffic dwindling, web design theory had to keep pace.
So now here we are: websites that load faster than ever, algorithms that are more sophisticated than when we started, and designers that have to deal with change while making it look nice.
A lot of the trends we see in 2022 are about speed and improving UX algorithms. Here are a handful that keep coming to mind.
At least one successful micro-metaverse
Our designers find the Metaverse to be one of the most exciting ideas of 2021, one that will continue into 2022 – but what the Metaverse will ultimately be is still unknown.
jumping on a concept that doesn’t yet have a definition. clear Brands specializing in digital items will be incentivized to expand their brand into the metaverse and create a miniature universe in which their brand is everywhere.
More virtual sharing experiences
During the pandemic, when everyone was isolated and essentially stuck in their own homes, shared experiences brought individuals closer together. They formed their own communities using whatever resources they had, such as chat programs that let you watch movies or games that let you connect with strangers to play with. It changed people’s perception of closeness and community.
It’s not going away in the post-pandemic era, even though it contradicts the “anonymous online” aspect of the web.
Porter Robinson started posting songs on his website in 2020, where you walk into a virtual room with another stranger and listen to the song together.
We had apps like Skittish for 2021, which brought you events through a mix of business and leisure apps.
More of the low-key, low-key shared experiences the internet was known for in its early days will be seen in 2022: tiny, simple, personal encounters between strangers.
Vanillification
We are increasingly glued to screens for an unprecedented amount of time per day, and the time we spend on websites needs to be considered. The remote-first concept isn’t going away; in fact, it deepens and evolves into online experiences that are stripped down to the bare essentials while taking you somewhere.
They are still poised to rule in 2022 – but not entirely alone. The remote-first mode of operation means that previously inaccessible events are now available to many more people than before; it’s time for the web to reflect that. Alternate text, captions, and an emphasis on keyboard navigation, both manually and vocally, are all in the game.
