What is a corporate site?
A corporate site is a type of showcase site. The showcase site is used to officially represent a brand on the internet and is often used as a landing page for advertising content.
Ideally, the site is optimized to be a real communication tool with customers and other visitors.
They must be able to find the information they are looking for on the product or service, but also quality content about new products or special offers.
tesn ssii web development.
We must distinguish the showcase site for product or service from the corporate showcase site , these two types of sites have two different objectives
Take a look at Nutella, for example. Surely you have heard of the brand and perhaps even tasted one of its products. This is what the Nutella website looks like :
nutella showcase website.
Is it a showcase site? Clearly. Nutella is a brand worth billions and it has a very high quality website design. This clearly serves a commercial purpose.
Is this a corporate site? No. The corporate site of Nutella, as well as Kinder, Ferrero Rocher and Raffaello is this one:
ferrero corporate website
Ferrero is the parent company of a whole host of brands, and you can easily see that its corporate site has a whole different purpose.
Finally, the showcase site for product or service promotes a single product. The corporate site is a type of showcase site dedicated to the brand.
Its main purpose is to highlight the values of the company, without the promotion of its products being totally excluded.
What is the interest of a corporate site?
It is understood, showcase sites for product or service focus on a particular product, and their main objective is to increase sales.
But when a company associates its name with more than one brand, product, service or activity, it must differentiate its areas of activity and focus on attracting investors and making report to shareholders.
As said before, a corporate site focuses on the company itself, not on the products or services.
This is why it is rare to find advertising content, customer reviews or even online points of sale.
Now that you know the likely visitors to your corporate site, you need to know how to offer them an attractive site.
What is a corporate site?
A corporate site is a type of showcase site. The showcase site is used to officially represent a brand on the internet and is often used as a landing page for advertising content.
Ideally, the site is optimized to be a real communication tool with customers and other visitors.
They must be able to find the information they are looking for on the product or service, but also quality content about new products or special offers.
tesn ssii web development.
We must distinguish the showcase site for product or service from the corporate showcase site , these two types of sites have two different objectives.
Take a look at Nutella, for example. Surely you have heard of the brand and perhaps even tasted one of its products. This is what the Nutella website looks like :
nutella showcase website.
Is it a showcase site? Clearly. Nutella is a brand worth billions and it has a very high quality website design. This clearly serves a commercial purpose.
Is this a corporate site? No. The corporate site of Nutella, as well as Kinder, Ferrero Rocher and Raffaello is this one:
ferrero corporate website
Ferrero is the parent company of a whole host of brands, and you can easily see that its corporate site has a whole different purpose.
Finally, the showcase site for product or service promotes a single product. The corporate site is a type of showcase site dedicated to the brand.
Its main purpose is to highlight the values of the company, without the promotion of its products being totally excluded.
What is the interest of a corporate site?
It is understood, showcase sites for product or service focus on a particular product, and their main objective is to increase sales.
But when a company associates its name with more than one brand, product, service or activity, it must differentiate its areas of activity and focus on attracting investors and making report to shareholders.
As said before, a corporate site focuses on the company itself, not on the products or services.
This is why it is rare to find advertising content, customer reviews or even online points of sale.
Now that you know the likely visitors to your corporate site, you need to know how to offer them an attractive site.
Thus, to determine the main components of a corporate site, we will put ourselves in the shoes of our audience and try to understand what they expect.
Your brands and activities
This is certainly the most important criterion of a corporate site. Presenting your company as the owner of several brands is what is done most often and it is generally the first information presented.
Therefore, you will present the subsidiaries of your company, always limiting the promotional aspect. Here, the primary audience consists of all the targets mentioned above, and this section is of high priority.
Your branches and the location of your sites
With this part of the site, you are mainly targeting the press, the authorities and potential corporate clients.
Today, it is not enough to communicate the exact address of your premises. It must be possible for everyone to get there easily and to be able to contact your nearest offices in just a few clicks.
Your brands and activities
This is certainly the most important criterion of a corporate site. Presenting your company as the owner of several brands is what is done most often and it is generally the first information presented.
Therefore, you will present the subsidiaries of your company, always limiting the promotional aspect. Here, the primary audience consists of all the targets mentioned above, and this section is of high priority.
Your branches and the location of your sites
With this part of the site, you are mainly targeting the press, the authorities and potential corporate clients.
Today, it is not enough to communicate the exact address of your premises. It must be possible for everyone to get there easily and to be able to contact your nearest offices in just a few clicks.
