Impact Your Business

Understanding A/B Testing: How Choosing Options Based on Data Could Impact Your Business

278 Views Introduction A/B testing, sometimes called split testing, has evolved into a cornerstone tool for the marketer, developer, or product manager who wants to power his or her campaigns, websites, and applications. A/B testing finds which version works best for whatever element – be it an entire landing page, an email subject line, or […]

Local vs. International SEO

Local vs. International SEO: How Agencies Adjust Strategy for Different Industries

456 Views  In the current online landscape, search engine optimisation (SEO) is crucial for any business who wants to improve their visibility online, but depending on the business aims, the approaches to SEO can be vastly different. Companies whose audiences are domestic use strategies different from those used by companies with international reach. Local SEO […]